In the online world the terms "forums" and
"messageboards" are used to describe sections of websites where site
visitors can ask questions, make comments, help others, and generally
find out more about a topic of interest.
few businesses make use of forums and have a hard time seeing
the payoff for their business. That's
the unfortunate news, because many a business could increase
by merely having a forum and showing their expertise to site
While not a business example, here we have
a Bizhand.Com client with a nationwide nonprofit that has the busiest
forum on the internet for their area of expertise. It's helped
that organization gain national media attention on a regular and
frequent basis and has allowed them to be seen as an "expert" on
the issues they represent. Take that example and apply it to
your products, services, or mission and you may begin to see the
value of exploring the integration of a forum into your site.