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Site Statistics
A Bizhand.Com hosting solution comes with comprehensive site statistics that allow you to see how your site is performing.  These statistics are accessed through your web browser and are updated by the server each evening in the middle of the night.   By going to your statistics URL you'll see that there are a variety of linked tables and graphs that will tell you information about your site.  Use the quick overview below to get a better understanding of the basics and contact us if you'd like more detail.

Once your domain has been active on the Bizhand.Com server for around 48 hours and received some visits you will have stats generated for your site. These are updated every 24 hours and give detailed statistics about people visiting your site.

On your site you may click on a month to view more detailed statistics.

The main headings within the webalizer pages are as follows:

Hits represent the total number of requests made to the server during the given time period (month, day, hour etc..).

Files represent the total number of hits (requests) that actually resulted in something being sent back to the user. Not all hits will send data, such as 404-Not Found requests and requests for pages that are already in the browsers cache.

Sites is the number of unique IP addresses/hostnames that made requests to the server. Care should be taken when using this metric for anything other than that. Many users can appear to come from a single site, and they can also appear to come from many ip addresses so it should be used simply as a rough gauge as to the number of visitors to your server.

Visits occur when some remote site makes a request for a page on your server for the first time. As long as the same site keeps making requests within a given timeout period, they will all be considered part of the same Visit. If the site makes a request to your server, and the length of time since the last request is greater than the specified timeout period (default is 30 minutes), a new Visit is started and counted, and the sequence repeats. Since only pages will trigger a visit, remote sites that link to graphic and other non-page URLs (we wish they wouldn't do that!) will not be counted in the visit totals, reducing the number of false visits.

Pages are those URLs that would be considered the actual page being requested, and not all of the individual items that make it up (such as graphics and audio clips). Some people call this metric page views or page impressions.

A KByte (KB) is 1024 bytes (1 Kilobyte). Used to show the amount of data that was transferred between the server and the remote machine, based on the data found in the server log.

Some common definitions:

A Site is a remote machine that makes requests to your server, and is based on the remote machines IP Address/Hostname.

URL - Uniform Resource Locator. All requests made to a web server need to request something. A URL is that something, and represents an object somewhere on your server, that is accessible to the remote user, or results in an error (ie: 404 - Not found). URLs can be of any type (HTML, Audio, Graphics, etc...).

Referrers are those URLs that lead a user to your site or caused the browser to request something from your server. The vast majority of requests are made from your own URLs, since most HTML pages contain links to other objects such as graphics files. If one of your HTML pages contains links to 10 graphic images, then each request for the HTML page will produce 10 more hits with the referrer specified as the URL of your own HTML page.

Search Strings are obtained from examining the referrer string and looking for known patterns from various search engines.

User Agents are a fancy name for browsers. Netscape, Opera, Konqueror, etc.. are all User Agents, and each reports itself in a unique way to your server. Keep in mind however, that many browsers allow the user to change it's reported name, so you might see some obvious fake names in the listing.

Entry/Exit pages are those pages that were the first requested in a visit (Entry), and the last requested (Exit). These pages are calculated using the Visits logic above. When a visit is first triggered, the requested page is counted as an Entry page, and whatever the last requested URL was, is counted as an Exit page.
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Stats & Marketing

How can you use your site stats?  Probably the wisest use of them is as an indicator of marketing effectiveness.

After a mailing
If you've just sent a mailing (direct postal mail or even an e-marketing message via email) you can view site traffic once the mailing "hits" to see how it compares to a similar mailing done in the past.  Additionally, you can put links in the mail that are unique (works best for an e-marketing message) and then use your site statistics to see how many people "clicked through" as a result of receiving that message.

If you've just received a lot of press over a new product or service your business has offered you can use the web site statistics to see what kind of initial traffic you've generated compared to a "normal" business day or period.

There's more you can do with stats, but this should give you an idea of how useful they might prove to your business!













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